About Pago

With over 30 flavours available, Pago juices stimulate all the senses to provide an intense fruit experience. With a history spanning back to 1888, Pago’s original core values still ring true. Pago juices are only produced from natural ingredients, sourced from the best producers in the world. Pago guarantees a unique, unrivalled, full bodied juice drink that offers our customers a moment of pure indulgence.

The well known green glass bottle with its typical POP sound when opening is indispensable in bars, cafés and restaurants in many European countries. The traditional Austrian brand, has stood for authentic taste and the best nature has to offer since 1888. The most important sales markets – aside from Austria – are in France, Italy, Spain, Croatia, Russia, Sweden and Great Britain.

The “liquid fruit” concept in the Pago bottle is as pure as possible and free of artificial additives, colourings and preservatives. With this philosophy, Austria’s most popular fruit juice brand is successfully represented in over 30 countries all over the world.

The History of Pago

Every success story starts with an idea. Pago’s idea was about liquid fruit. Since 1888 up to now every sip of Pago is something special – a pure and unique pleasure



The Austrian Jakob Pagitz founded the company together with his brother Franz. The first flavours Apple, blackcurrant and redcurrant were offered.


Innovative juice press technique

Jakob Pagitz Junior joined the parental business and developed a unique juice press technique.


Brand name

The brand PAGO was born: from the first three letters from the company founder and the first letter of the German word for fruit – Obst.


Acquisition and Enlargement of assortment

The Austrian biggest brewery company takes over Pago which gives Pago access to a huge distribution network in gastronomy in Austria.


The new international bottle

Pago is market leader in the Austrian gastronomy and discovers potential outside the boarders for the first time. The new international green glass bottle with yellow lid is born.


Export boost

Pago conquers Europe: Pago is available in 16 European countries and represented in bigger countries with own distribution companies. In the OOH-business Pago also becomes market leader in Italy, Croatia and France.


125 years of Pago & acquisition of Eckes-Granini

Pago is celebrating 125 years anniversary. The brand is taken over from Eckes-Granini which has now an international OOH-brand in its portfolio.