About Pago

With a history spanning back to 1888, Pago’s original core values still ring true today. It’s green distinctive bottle captures the secret of taste intensity through a broad number of delicious fruity flavors. Pago juices are produced from natural fruits, sourced from the best fruit growers in the world to provide a special experience to savor. The traditional Austrian brand today is indispensable in bars, cafés and restaurants across Europe and is desired by consumers in over 30 countries world-wide.

The History of Pago

Every success story starts with an idea. Pago’s idea was about liquid fruit. Since 1888 up to now every sip of Pago is something special – a pure and unique pleasure

1888

Foundation

The Austrian Jakob Pagitz founded the company together with his brother Franz. The first flavours Apple, blackcurrant and redcurrant were offered.

1920

Innovative juice press technique

Jakob Pagitz Junior joined the parental business and developed a unique juice press technique.

1949

Brand name

The brand PAGO was born: from the first three letters from the company founder and the first letter of the German word for fruit – Obst.

1977

Acquisition and Enlargement of assortment

The Austrian biggest brewery company takes over Pago which gives Pago access to a huge distribution network in gastronomy in Austria.

1989

The new international bottle

Pago is market leader in the Austrian gastronomy and discovers potential outside the boarders for the first time. The new international green glass bottle with yellow lid is born.

2002

Export boost

Pago conquers Europe: Pago is available in 16 European countries and represented in bigger countries with own distribution companies. In the OOH-business Pago also becomes market leader in Italy, Croatia and France.

2013

125 years of Pago & acquisition of Eckes-Granini

Pago is celebrating 125 years anniversary. The brand is taken over from Eckes-Granini which has now an international OOH-brand in its portfolio.